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21_21 DESIGN SIGHT SHOP

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"ATHLETE" Original Goods

"Hurdler" is a virtual sports brand created for the original products of the Exhibition "ATHLETE." The name, "Hurdler," originates from the "hurdle race," which is also the main visual of this exhibit. The brand logo, which was created based on the main visual that expresses the dynamism of the athlete defying all boundaries, incorporates a motif that is reminiscent of the bar of the hurdle.
Design: Takahiro Furuya (Werkbund)

"ATHLETE" Select Goods