"Nine out of ten people like chocolate. The tenth person always lies." Inspired by chocolate, designers came up with a new perspective honed through a multitude of workshops to look beyond the theme. Focus was brought not only on the pleasure of design, but on the unique social attributes related to chocolate.
Date: April 27 - July 29, 2007

Director's Message

The American cartoonist John G. Tullius once said, 'Nine out of ten people like chocolate. The tenth person always lies.'* I think chocolate is a wondrous food, one with which everyone is familiar. But it goes beyond being merely a food ... it shows its face in every aspect of our lives. What would happen if we were to embrace the world through that already shared feeling is what we're trying to find out with this exhibition. Naturally, works of chocolate itself will be involved but it's not just about that.
It's about seeing the world through chocolate - together.

*from The Little Book of Chocolate, Brockhampton Press, 1996, p.32

Naoto Fukasawa


Organized by
In association with
Agency for Cultural Affairs, Ministry of Economy, Trade and Industry
Exhibition director
Naoto Fukasawa
Creative Directors
Issey Miyake, Taku Satoh, Naoto Fukasawa
Associate Director
Noriko Kawakami
Coordination Advisor
Keiko Yoneyama
Exhibition Design
Naoto Fukasawa
In cooperation with
Graphic Design
Taku Satoh, Teppei Yuyama, Keisuke Goto (Taku Satoh Design Office Inc.)
Participating Creators
Mike Abelson + Yuri Shimizu (POSTALCO), Philippe Baumont-Pagani, CABANE de ZUCCa, FRONT, Naoto Fukasawa, Makoto Hashikura, Hisashi Hidano, HIMAA, Yoji Ishii, Toshio Iwai, Azusa Kawaji, Issay Kitagawa, Yoko Kumagai, Sachiko Matsue, Akira Minagawa, James Mollison, Eric Nagy, Gaku Otomo, Yuki Sugiyama, Gen Suzuki, Yasuhiro Suzuki, Kaoru Takai, Marcus Tomlinson, Naoko Tone + Atsuyoshi Iijima, TONERICO:INC., Natsumi Toyama, Kosuke Tsumura (FINAL HOME), Ed TSUWAKI, Ryosuke Uehara + Yoshie Watanabe (D-BROS), Tom Vincent, VINTA
Special Participants
Tyen, Daniel Jouanneau, PLEATS PLEASE ISSEY MIYAKE, Issey Miyake + Sachiko Yamamoto (ISSEY MIYAKE Inc.)