Exhibition Poster

From April 27, 21_21 DESIGN SIGHT will present a new exhibition "TEMA HIMA: the Art of Living in Tohoku." It is a follow-up to last July's special program "THE SPIRIT OF TOHOKU: 'CLOTHING' BY ISSEY MIYAKE" held in the wake of the Great East Japan Earthquake. This exhibition will focus on the "foods and living spaces" of the Tohoku region as seen through the eyes of graphic designer Taku Satoh and product designer Naoto Fukasawa, two of the three directors of 21_21 DESIGN SIGHT (Issey Miyake is the third).

"Time," a concept that is often ignored in the modern pursuit for efficiency, is a value that still lives on with the making things of the Tohoku region. The people toil steadily as they wait for the long hard winters to pass. They live humble lives, close to nature harvesting and preparing their materials with the changing seasons. The process of "TEMA (effort)" and "HIMA (time)" is one worthy of attention particularly in the context of design for the future. How can we learn from the distinctive character, charm, and above all, philosophy shaped by Tohoku's "TEMA HIMA" of making things and use this as a stepping stone for tomorrow?

To prepare for the exhibition, a team of designers, a food director, a journalist, film artists, and a photographer delved into the rich tradition in the "foods and living spaces" of the six Tohoku prefectures. Farmers who pass on their unique traditions; craftsmen, who breathe life back into handcrafts; workshops with young talents to examine new possibilities for making things... Our encounters with the determined and positive people of Tohoku bore fruit as a single exhibition.

The exhibition will introduce the Tohoku region's unique version of making things, "TEMA HIMA foods and living spaces" through items of 55 genres as well as all-new footage and photographs. It will feature graphics designed by Taku Satoh and a space designed by Naoto Fukasawa. The goal will be to identify keys to the future of design by looking into the wealth of wisdom and creative ingenuity within the collective culture and spirit of the people of Tohoku.

TEMA HIMA: the Art of Living in Tohoku
April 27-August 26, 2012
Closed on Tuesdays (Except May 1)
11:00-20:00 (Entrance until 19:30)
General ¥1,000 /University Student ¥800 /High and Junior High School Student ¥500 / Ages 12 and under may enter for free (¥200 discount for a group of over 15 people)
Organized by:
In association with:
Agency for Cultural Affairs;
Ministry of Economy, Trade and Industry;
Aomori, Akita, Iwate, Yamagata, Miyagi, Fukushima Prefectural Governments;
Tokyo Metropolitan Government, Minato City
Special Sponsor:
Mitsui Fudosan Co., Ltd.
Special Coopration:
Toraya Confectionery Co. Ltd., TOSEI CORPORATION
Supported by:
Canon Marketing Japan Inc., MAXRAY INC.
Exhibition Directors:
Taku Satoh, Naoto Fukasawa
Planning Associates:
Fumie Okumura, Noriko Kawakami
Film Production:
Tom Vincent, Yu Yamanaka
Yusuke Nishibe
Academic Cooperation:
TOHOKU UNIVERSITY OF ART & DESIGN, Tohoku Culture Research Center

*Above information may change without notice.

Page Top